Seemingly stranded at the edge of a cliff, the Cowboy reminds the world why he actually will never remain long in a position of desperation. Leaping, flying, out-swimming sharks, it's just another day in the life of the owner, President, and Cowboy of the HopsHolster brand.

This animation introduces the Cowboy's latest invention - a patented device that is able to hold & transport up to 12 beers/beverages at a time. For real though. It's getting serious. The Cowboy has once again taken it to a new level.